VP Corporate Communications for Digital Agency (Philadelphia, PA)

Our client is a major communications holding company. They have an exciting new position to lead their corporate communications efforts for two digital healthcare agencies.? Healthcare knowledge is not a must but they are looking for someone out of an agency environment (pr, advertising, digital) who understands the digital communications world.? Reports to the co-President of these agencies with a dotted line to an SVP.? This is a hands-on position.

You will be responsible for helping to develop and execute an internal and external communications strategy that aligns with business objectives.? The communications strategy must encompass a dynamic media relations and internal communications program for client work, talent, IP, and strategic marketing initiatives.?

Responsibilities:

*Oversees the communications function for the two agencies, including planning through execution.
*Manages and executes all media relations efforts for the agencies, including fielding inquiries, arranging appropriate responses, pitching stories, and arranging staff media interviews with appropriate company spokespeople.
*Research write, edit communications materials including press releases, Q&As, media alerts, speaking points, bylines, white papers, and presentations.
*Develops an online strategy to achieve a meaningful and authentic voice for the two agencies, including corporate websites, expanding agency presence in the digital space and with social media, and enhancing SEO.
*Seek to market the agency and its thought leadership through other channels, including speaker placements, events, sponsorships, advertising, pro bono work, donations, and charitable activities, etc.
*Manages communications resources, including budgets, staff, and external vendor relationships needed to execute communications activities for the two agencies.

Requirements:

*Must have 7+ years experience in communications/public relations, including management of external relations and internal communications.
*Must have had? public relations, advertising, or digital agency experience at some point in your career.
*Possess a keen understanding of the rapid pace, client demands, and marketplace challenges.? Ability to respond quickly, adapt to change, and manage within this dynamic, ever-changing atmosphere.
*Be a strong press relations strategist capable of developing messaging platforms, and executing tactics that develop a strong brand reputation for the agencies and its people. Has trusted relationships with key press contacts across all media channels (preferably in the pharma trade, advertising trade, and health and business community).? Possesses talent for identifying appropriate news angles and personally pitch to targeted media.? Can demonstrate placement results.
*Excellent command of all written, verbal, and interpersonal communications, with the ability to understand and translate service offerings and new platforms into compelling messages and story ideas.
*Savvy practitioner of social media and technology.? Have a proven ability to operate across emerging touch points and digital communications platforms; strong social media relations (LinkedIn, Facebook, Twitter, etc.) experience a must.
*Lead, develop, and execute all facets of the agency communications discipline.? Proven ability to effectively manage staff, external resources, and budgets. While this is a hands-on position, must be skilled at managing and collaborating with multiple stakeholders, inside and outside the agencies, as well as with senior management.

Base salary $135K+/-.? Must be able to get to Philadelphia every day.? No relocation candidates.

To be considered for this position, and other opportunities in public relations, communications and investor relations, e-mail your resume and cover letter (which should include your current base salary and any bonuses) to:

barry@peterbellassociates.com

Due to the volume of resumes received, we can only contact the candidates that best fit the specifications for this position.? But be assured we did receive your information and that it is carefully reviewed by a member of our professional staff.

Please mention where you saw this job posting.

For more information on our search firm, please visit:

http://www.peterbellassociates.com

Source: http://philadelphia.iabc.com/2012/02/vp-corporate-communications-for-digital-agency-philadelphia-pa/?utm_source=rss&utm_medium=rss&utm_campaign=vp-corporate-communications-for-digital-agency-philadelphia-pa

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